I work well in both environments, but I tend to perform best when there is a balance of clear expectations and room for independence. Clear instructions help me understand goals and priorities, especially in fast-paced settings, while some level of flexibility allows me to take initiative, solve problems, and adapt when situations change. In roles I’ve had in customer service and hospitality, I’ve learned how to stay effective whether I’m following set procedures or making quick decisions on my own when needed.

I would start by researching what is currently performing well within a specific niche on platforms like TikTok and Instagram, focusing on repeated video formats, hooks, and storytelling styles rather than just individual viral posts. I look for patterns such as trending audio, recurring structures (like “day in my life” or “3 things I didn’t know”), and how creators are adapting content within that niche.During my internship at the Museum of the Bible, we would regularly be assigned tasks to create TikTok content based on what was trending at the time, especially during the summer when trends were moving quickly. We would identify what formats were gaining traction, then brainstorm how to adapt those trends in a way that fit the museum’s messaging and audience. This helped me learn how to balance staying relevant on social media while still keeping content aligned with a brand’s identity.From there, I would take those insights and translate them into new ad concepts by adapting viral structures into branded storytelling. I would test multiple variations, monitor performance, and refine ideas based on engagement data to develop formats that feel both organic and effective for the brand.

I have experience creating content through both academic and professional marketing work. In BPA, I worked on creating promotional materials, presentations, and social media content as part of team-based marketing projects. This included designing visuals, developing messaging, and ensuring content was engaging and aligned with the campaign’s goals.I also gained hands-on content creation experience during my internship at the Museum of the Bible, where I supported digital marketing efforts by helping develop content for campaigns, contributing to storytelling strategies, and creating materials designed to engage different audiences across platforms.Across both experiences, I’ve learned how to create content that is not only visually appealing but also intentional, audience-focused, and aligned with brand messaging.