If I had one week, I’d focus on making FORAH feel essential, effortless, and lifestyle-driven for young professionals. I’d start by introducing the brand through short-form content that ties FORAH to everyday routines—morning skincare before work, gym-to-office transitions, weekend outdoor plans, and travel. I’d emphasize that it’s a powerful sunscreen and skincare brand that fits seamlessly into a busy schedule.

I’d describe FORAH as a clean, powerful sunscreen and skincare brand inspired by nature think mountains, rainforests, and the sea. It’s all about raw, effective ingredients that protect and nourish your skin without unnecessary extras. FORAH feels adventurous yet intentional, made for people who spend time outdoors and care about both performance and skin health. It’s skincare that’s rooted in nature, strength, and simplicity.

As a consumer, I’m immediately turned off by content that feels overly scripted, inauthentic, or sales-heavy. When brands push products without showing real use or honest opinions, it feels forced and hard to trust. I’m also not drawn to content that relies on unrealistic fitness standards or exaggerated claims. I