Yes - through Denude Directory and Denude Magazine, I regularly review performance metrics such as audience engagement, click-through rates, and conversion outcomes from brand features and collaborations. This helps me identify which visuals, stories, or product placements drive the strongest interest and refine strategy accordingly. While my work has focused more on creative direction, I’m very comfortable interpreting data to guide clear, results-driven decisions.

I’ve collaborated closely with sales teams to align creative storytelling with retail performance goals. During my time at Liberty London, I learned how important it is to connect brand vision with on-the-floor insights -ensuring campaigns not only look beautiful but also drive measurable sell-through. I enjoy coordinating between marketing and sales to refine visuals, sampling strategies, and launch activations that strengthen customer engagement and conversion.

I would focus on building strategic visibility through creativity rather than cost. First, I’d identify high-traffic retail locations and negotiate in-store visibility swaps, such as product placement near trending brands or “instant beauty” displays that align with Fazit’s message. Second, I’d activate micro-influencers and store associates as brand advocates, giving them shareable assets or samples to create authentic social buzz. Third, I’d leverage user-generated content by encouraging customers to post their looks with a unique hashtag, resharing top posts on Fazit’s channels. Finally, I’d track which locations or campaigns generate the highest organic lift and redirect resources there - creating a feedback loop that keeps visibility growing efficiently.