Here’s what I’m currently involved in / actively participate in on campus and in my community:Nursing Program–Affiliated Organizations – I’m a sophomore nursing major, so I’m regularly involved in nursing-focused events, study groups, and wellness initiatives tied to the program (especially around exams, labs, and clinical prep).Girl Tyme – A community service–focused group I’m part of. Every first of the month, we go out to feed the homeless, and we also participate in outreach and support activities centered on service, wellness, and sisterhood.Church & Faith-Based Service – I’m active in my church community, including weekly service and community outreach efforts (food distribution, support after Sunday services, and local help initiatives).Fitness & Wellness Spaces (Informal but Consistent) – While not always a formal club, I’m very active in campus gym culture, wellness challenges, and peer fitness communities, which naturally overlap with intramural sports, group workouts, and health-focused student orgs.These spaces give me strong access to health-conscious students, Greek life–adjacent groups, and service-oriented orgs, which makes sharing a wellness brand like Vita Coco feel authentic and organic—not forced.

this is exactly how I’d make Vita Coco feel like a campus staple, not just a drink

Monthly Vita Coco Campus + Social Activation Plan Social Media Content (Monthly)TikTok (2–3 videos/month)“Day in the Life” college vlogs featuring Vita Coco as my go-to hydration (morning routine, post-gym, study sessions).Gym + wellness content: “What I drink after leg day / clinicals / long class days.”Relatable campus humor: “POV: you’re dehydrated but still have 3 classes left” → Vita Coco save.Trend-based sounds to keep content native and high-engagement.Instagram Reels (1–2/month)Repurposed TikToks with polished edits.Aesthetic hydration shots (locker room, backpack, library desk).Instagram Stories (Weekly)Polls & Q&A: “Water or coconut water?”Behind-the-scenes of campus life with Vita Coco in hand.Tagging @vitacoco + swipe-ups/links when applicable.Optional YouTube Shorts (1/month)Short wellness or lifestyle clips for long-term visibility.🏫 On-Campus ActivationStudent Organizations & ClubsHealth & wellness clubs – hydration stations at meetings or events.Nursing & health science groups – Vita Coco as a study-session essential (especially during exams).Fitness clubs & intramural teams – post-workout hydration moments.Greek LifePartner with sororities for wellness events, study nights, or sisterhood activities.Vita Coco featured in care packages, recruitment prep, or self-care nights.Campus EventsTabling events: samples + QR codes linking to socials.Exam week pop-ups: “Hydration Check” with Vita Coco.Move-in week / wellness fairs: introduce Vita Coco to first-year students early.Athletics & Recreation CentersHighlight Vita Coco at the campus gym, yoga classes, or group fitness sessions. Why This WorksVita Coco becomes part of real student routines—not forced ads.Combines peer-to-peer influence + in-person visibility.Content feels organic, relatable, and wellness-focused—perfect for Gen Z.If you want, I can also:Create a sample monthly content calendarDraft example captions + hooksTailor this specifically to my campus size and demographics

My favorite from the Vita Coco line is Vita Coco Coconut Water (Original) I keep it super simple and consistent: I drink it first thing in the morning to rehydrate, especially on gym days or when I’m running between classes and filming content. I also reach for it post-workout or after a long day to replenish electrolytes without anything heavy or artificial.It’s honestly a staple in my routine because it’s clean, refreshing, and fits perfectly into a health-focused lifestyle while still being easy to grab on the go.