For short videos, I like to keep my setup nimble but high-quality. Typically, I use a mirrorless camera or high-end smartphone with a gimbal for smooth motion, paired with portable LED lighting for consistent brightness. For audio, I rely on a small shotgun mic or wireless lav mic if dialogue is needed. I always plan my shots in advance, so setup is quick, and I can adapt easily to the environment — whether that’s indoors, outdoors, or in a retail space

Absolutely — I’m comfortable filming in public spaces like grocery stores. I make sure to plan ahead, get the necessary permissions, and work efficiently so filming is smooth, respectful, and doesn’t disrupt the shopping experience. I actually enjoy the energy of real environments because it adds authenticity to the content.

"I’d start by focusing on storytelling rather than just product features — showing the product in action in a way that resonates with Target’s shoppers. My approach would be: Research & Insights: Understand Target’s shopper demographics, in-store atmosphere, and seasonal trends so the video feels native to the Target environment. Visual Concept: Create a short, eye-catching storyline that can be understood without sound (since many in-store displays are muted) — using bold visuals, close-ups, and clear branding. Human Connection: Feature relatable people or moments that reflect the lifestyle our product enhances, so customers can immediately see themselves using it. Strategic Framing: Highlight key benefits in the first few seconds, then use smooth transitions and on-screen text for reinforcement. Test & Adapt: Pilot the content in one or two stores, observe shopper reactions, and tweak pacing, visuals, or messaging for maximum engagement.