I’d make sampling fun and interactive so it feels less like a promo and more like an experience. On campus, I’d set up mini pop-ups in high-traffic spots with cute, Insta-worthy displays where people can try products, take pics, and tag their friends. Off campus, I’d partner with my fav local coffee shop "Lay Low" or my fav pilates studio "morro" for drop-in samples, maybe even coordinate micro-events where people can try the products and snap a quick story. The key is making it easy, fun, and visually appealing so people actually want to post about it themselves.

Honestly, the best way to engage my audience with ColourPop is by showing them real, doable looks rather than just the products. I’d do mini tutorials or “get ready with me” tiktoks featuring their latest shades, mixing bold and everyday looks.

I love ColourPop because it’s affordable but still really high quality. Their products are super fun, trendy, and you can experiment with bold looks without breaking the bank. Plus, their packaging and shades are just so cute! I've been using Colourpop since I used to go over the border to pick up packages at the P.O box!