“POV: You Started Taking Your Bulk Seriously”

Scene 1:Guy in the kitchen dramatically measuring cereal with a food scale.Text on screen: “POV: You said you’re bulking now.”Scene 2:He adds a “normal” scoop… pauses… then dumps half the box in.Scene 3:Serious gym montage cuts (flexing, checking mirror, intense stare).Scene 4:Cut back to him happily eating MAN CEREAL like it’s elite athlete fuel.Caption:“Bulking but make it elite 🥣💪”

I believe MAN CEREAL’s target customer is health-conscious, active young adults—primarily Gen Z and Millennials—who enjoy fitness, humor, and brands with personality. They are people who care about staying in shape but don’t take themselves too seriously and appreciate fun, relatable content. The best way to reach them is through short-form video on TikTok and Instagram that combines gym culture, lifestyle moments, and humor, using trending sounds, skits, and creator collaborations. Consistent posting, community engagement, and interactive content like challenges or polls would help build brand loyalty and keep the audience excited.

I would create engaging content that combines fitness and humor by focusing on relatable gym moments and everyday struggles in a lighthearted way. This could include skits about pre-workout routines, post-workout cravings, or “expectation vs. reality” workouts, naturally incorporating MAN CEREAL as part of the story. By using trending sounds, expressive reactions, and quick cuts, I would keep the content entertaining while still highlighting the brand’s role in supporting an active lifestyle. This approach makes the content feel authentic, shareable, and memorable rather than overly promotional.