To showcase a skincare product in a way that actually hooks people, I’d focus on storytelling over selling. I’d start the video with a quick, relatable moment, like “my skin was beefing with me again this morning”, to pull viewers in. Then I’d show the product in action with close-ups, textures, and a simple routine, because people love seeing how it actually looks and feels. I’d keep the pacing fast, use trending audio, and add short on-screen captions that answer what viewers are already thinking: “Is it lightweight?”, “Does it glow?”, “Will it break me out?” And before wrapping, I’d show a quick before/after or a natural, everyday result shot, nothing fake, just real skin being real. That honesty builds trust, and trust is what makes people click “add to cart.” If you want, I can give you a full sample script too.

I’ve actually created quite a bit of TikTok conten, both personal and for small businesses. I’m comfortable with trends, short-form storytelling, editing, and making videos that feel fun, quick, and engaging. I know how to match sounds, use transitions, and create content that actually gets views instead of just sitting there.

A time I successfully represented a brand was when I managed social media and content for the Dalhousie Computer Science Society. I created reels, posters, event promotions, and aesthetic recap videos that helped boost engagement and turnout for multiple campus events. I wasn’t just posting — I was shaping the vibe of the society, making it feel more connected, fun, and welcoming for students. I also worked on local business collaborations through VPro Signs, where I showcased new store signage through short-form videos that helped brands attract local attention. Both experiences taught me how to understand an audience, stay on-brand, and create content that feels authentic while still driving real results.