A time I successfully represented a brand was when I managed social media and content for the Dalhousie Computer Science Society. I created reels, posters, event promotions, and aesthetic recap videos that helped boost engagement and turnout for multiple campus events. I wasn’t just posting — I was shaping the vibe of the society, making it feel more connected, fun, and welcoming for students. I also worked on local business collaborations through VPro Signs, where I showcased new store signage through short-form videos that helped brands attract local attention. Both experiences taught me how to understand an audience, stay on-brand, and create content that feels authentic while still driving real results.

I’d hype Cloud Closet by making it feel like the fashion bestie everyone on campus has been waiting for. I’d create fun, aesthetic TikToks showing real college outfits, “fit playlists,” and closet transformations, the kind of content people actually save and recreate. I’d also bring the energy offline by hosting mini closet swaps, dorm styling sessions, and “re-wear your wardrobe” challenges that make fashion feel social, sustainable, and personal. My goal would be to turn Cloud Closet into a movement on campus, a space where people don’t just scroll, but show up and share their style with confidence.

I usually make beauty content on my IG Page. I believe my audience trusts my product recommendation as I receive lots of acknowledgement