The first step of my process for creating engaging digital content is understanding the brands' goal. The next step is to figure out the target audience and ask myself, what is the age range, what content do they engage with the most, what social media platforms are they active on. Then I brainstorm creative ideas using stragegy to achieve the set goals. I will make sure the brand has its own unique voice that stands out from others, ensuring engaging content. Before posting, I will brainstorm a short and relatable caption using humor depending on the audience age range. After posting, I will track the activity by using analytics to see which videos were more successful than the others. I will take notes of what did not work so I won't make those mistakes moving forward and improve my work each post at a time.

I stay updated on the latest social media trends by staying active on all platforms such as TikTok, X, Instagram, and Pintrest. As someone who is from Gen Z, I find it easier to keep up with changes since I am part of the generation that is shaping these trends. I follow content creators to keep up with trending sounds, products, and memes while understanding how to strategically apply them for brand engagement.