First, I focus on clear observations, not opinions. I describe exactly what I saw, what I did, and what happened, so there’s no ambiguity. Then I explain why it matters—whether it impacts usability, accuracy, compliance, or the user’s trust. I also tie feedback to real user scenarios. Instead of saying something is “confusing,” I’ll explain who it affects, when it happens, and what the user is likely trying to do at that moment.

I’ve worked on test planning, usability testing, and validation for things like wellness apps, fitness tech, supplements, and connected devices. That includes checking functionality, data accuracy, edge cases, user experience, and making sure product claims don’t cross regulatory lines.