What I bring to content creation that sets me apart is my ability to be myself and the creativity. I want to make sure everything connects. I understand how to tell a story that resonates emotionally, while also aligning with the brand's voice and goals. I am also super in tune with trends and how to adapt the in a way that feels original and not copy and pasted. Whether its through captions, visuals or timing, I know how to create content.

One successful social media posts on one of my accounts I created was based on cheer and how it is a sport. I promoted it by using trending audios, photos of my own as a an athlete, bold texts, and important information. I try to keep it short and fun. Within 24 hours, the video reached over 2,000 views and led to people following me.

This worked for me because it tapped into my truth about who I am, while staying authentic to what I am talking about to the community.

If I were creating content for Fahlo, I’d focus on combining purpose-driven storytelling with visually appealing, lifestyle-forward content that highlights both the product and the mission. I'd center the brand’s wildlife conservation work by showcasing real animal stories, tracker updates, and the direct impact each bracelet has on the environment. To make it engaging, I’d create series like animal spotlights, “Track With Me” videos, or behind-the-scenes updates about the rescue and release of animals. I even have an animal that I am tracking right now. Most importantly, I’d engage the Fahlo community by encouraging them to comment, share, and follow along on their animal’s journey—turning followers into active supporters and storytellers for the cause.