You can recruit people with nice physiques to start off with “here’s my secret to getting my protein in” or “here’s how I satisfied my sweet tooth without hurting my gains.”

For social media, I prioritize consistency. Consistently posting will guarantee that someone will come across at least one of your videos. Protein soda is able to go viral because it takes something that a lot of people don’t enjoy consuming (protein) and mixing it with something enjoyable.

I spend a lot of time (maybe an unhealthy amount) scrolling on the web. I would say that I know most trends well before they reach the audience of my peers since they never know what I’m talking about until they see a video about it a week later.