What sets me apart is my genuine love for wild animals and my curiosity to learn everything about them — from their behaviors and habitats to the challenges they face. Because I’ve spent so much time watching documentaries and reading about wildlife, I bring real passion and knowledge to the content I create. This helps me tell more meaningful stories, add interesting animal facts, and create content that feels real — not just trendy. I don’t just follow what's popular; I make sure it connects emotionally and teaches something valuable about animals and conservation. That connection is what makes my content stand out.

While I haven’t run an official campaign yet, I’ve studied and practiced social content by analyzing what works and testing ideas on my own. One concept I developed was a short-form video idea based on a trend: “POV: You adopted a sea turtle and they just sent you their first update.” The video would start with an emotional hook, use real animal facts, and follow with a meme-style twist — like the turtle “texting” from the ocean. I believe this kind of content works because it combines storytelling, humor, and audience participation. It feels personal, it’s scroll-stopping, and it ties directly into Fahlo’s mission — helping people feel like they’re part of an animal’s journey.

I’d approach content creation for Fahlo by combining emotional storytelling, trend-based creativity, and a fun, authentic voice that speaks directly to animal lovers. My goal would be to make people feel connected to the animals they’re helping — like turning every tracker update into a mini adventure, or giving each animal a quirky personality through POV videos. I’d mix fun facts, memes, and emotional hooks — for example, starting a TikTok with “This sea turtle just swam 300 miles to say thank you 🐢” or using a trend sound with a twist like “me checking on my penguin like it’s my child.” I’d also explore using nostalgic or documentary-style voiceovers (inspired by the animal shows I love) to add a unique twist that still feels casual and scroll-worthy. Overall, I’d focus on being relatable and weird in the right way, while making sure every piece of content reminds people that they’re part of something bigger — protecting wildlife in a real, feel-good way.