I’ve worked with MyLashh, a lash brand that specializes in lash lifts. We focused on enhancing their online presence through engaging social media campaigns and community-building strategies. By implementing interactive content, such as tutorials and customer testimonials, we successfully increased brand awareness and fostered a loyal customer base. Additionally, we launched a "Lash Your Way Challenge," encouraging users to share their lash lift experiences, which generated a wealth of user-generated content and boosted engagement across platforms.

One successful online community engagement strategy I implemented was a "30-Day Healthy Snack Challenge" on Instagram. We announced the challenge with engaging posts and daily prompts, encouraging followers to share their healthy snack creations using our products and a specific hashtag. This approach fostered user-generated content and a sense of community, as participants interacted with each other and our brand. Throughout the challenge, we actively engaged by liking and commenting on posts, which enhanced connections. At the end, we offered prizes to a few participants, incentivizing involvement. This strategy not only increased engagement and follower count but also strengthened brand loyalty among our community.

When crafting content for different social media platforms, I tailor my approach based on the unique characteristics of each platform. For Instagram, I focus on high-quality visuals and engaging stories, while on Facebook, I share longer posts and community discussions. Twitter requires concise, impactful messages, and TikTok is all about fun, dynamic videos that embrace trends. I ensure my content includes vibrant visuals, relatable captions, and relevant hashtags to enhance visibility. Additionally, I create a content calendar for balanced posting and actively engage with the audience to build relationships. Regular analysis of engagement metrics helps refine strategies for continuous improvement.