Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
The difference is Brand-building content makes people care.Purchase-driving content makes people act. Brand content creates desireSales content converts desire
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
possibly using Sousa before/after workout and school days. To show how this product actually work
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
focus on trust + value . Post short content that is helpful . Use micro influencers for authenticity. Boost engagement with polls , Q&As and challenges. Optimize based on what performs best






