Interview Questions
Smash Kitchen
Social Media Marketing Intern

Show us a creator smash Kitchen should collaborate with and explain why?
Jessica Woo because she creates fun, visually appealing food content that feels personal and authentic—perfect for UGC-style campaigns. Micro/mid-tier creators like her often have higher engagement rates, which is key for building trust and driving action. Her content naturally incorporates products in a way that feels organic, not forced—ideal for showcasing Smash Kitchen in everyday cooking moments.
Smash Kitchen
Social Media Marketing Intern

What is your approach to engaging creators through direct messages?
My approach to engaging creators through direct messages is to keep everything personal, clear, and authentic. I start by referencing specific content they’ve created so the message doesn’t feel generic, and I make it clear why they’re a good fit for the brand. I keep the message concise, highlight the opportunity upfront, and maintain a friendly, conversational tone that matches the style of platforms like Instagram and TikTok.
Smash Kitchen
Social Media Marketing Intern

How would you show up as Smash Kitchen in the comments? give 2-3 examples.
Okay but this looks AMAZING 🔥 we need a bite ASAP 👀
Not us getting hungry just watching this 😭🍔 you understood the assignment
Wait… would you add pickles or keep it classic




