Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
1. Start with a Sharp Positioning (Most Brands Skip This) Before posting anything, define: Who exactly is this for? Gym beginners? Busy professionals? Women’s hormone health? Longevity / biohacking? What makes you different? Science-backed? Premium ingredients? No-BS transparency? Fast results?
Engagement explodes when people feel: “This brand is for me.”

