Idea 1: Shower Thoughts Series I’d love to do a fun “shower thoughts” style series on TikTok and IG Reels. It could be quick, relatable clips using trending audios, but tied back to men’s grooming. For example, something like “Realizing my face wash lasts longer than most of my situationships.” It keeps it light, funny, and super shareable. Idea 2: Transformation/Before & After Another idea is short before-and-after videos showing the difference when using Huron products — like a quick skincare routine or body wash clip edited in a really satisfying way. It’s simple, authentic content but shows off the product performance in a way that feels native to TikTok. Idea 3: Trending Challenge with a Grooming Twist I’d also tap into a trending meme or challenge and give it a Huron spin. For example, the “he’s a 10 but…” trend could work perfectly with men’s grooming, like “He’s a 10 but uses 3-in-1 shampoo.” It’s funny, it sparks engagement, and it keeps the brand in on the conversation.

One example is when I managed the Instagram for Wayne State DECA. I handled everything on my own — creating content, scheduling posts, and running engagement. I grew the account’s visibility by posting consistently and using trending formats, which helped us reach more students and increase event turnout. I also worked on the Latinx Student Association’s Instagram, where my focus was on boosting engagement. By making posts more interactive and tailored to our community, I was able to drive stronger participation and get more students involved with the org’s events.

I stay up to date by actively monitoring TikTok’s For You Page, trending sounds, and hashtags daily. I also follow creator trend accounts and use tools like TikTok Creative Center to track what’s gaining traction. Beyond just spotting trends, I pay attention to how brands adapt them so I can bring fresh, relevant ideas that fit the Huron voice.