For a dating app, I'd prioritize long-tail keyword content above everything else — specifically creating articles and landing pages around niche, intent-driven searches like "best dating app for professionals in [city]" or "how to write a dating profile that actually works." Here's why it beats other tactics: Dating is an incredibly saturated space, so competing on broad terms like "dating app" or "find love online" against Tinder, Hinge, and Bumble is nearly impossible for anyone without a massive domain authority. But long-tail content captures people at the exact moment they're frustrated and actively searching for solutions — which is your warmest possible audience. The compounding effect is what makes it especially powerful. A well-written article targeting "dating apps for introverts UK" keeps pulling in organic traffic for years with zero ongoing spend, while paid ads stop the moment your budget runs out. I'd layer in a few supporting moves — local SEO if the app has a city-launch strategy (huge for dating since density matters), app store optimization since most discovery happens in the App Store/Play Store rather than Google, and backlink building through PR by pitching dating and relationship data stories to journalists (journalists love those, and they generate high-authority links naturally). But if you can only pick one, content built around specific user pain points wins. The goal is to become the answer to the question someone types at 11pm when they're done with the apps they're already on. What angle is the dating app taking — niche audience, specific city, particular feature?shorter14:18Long-tail content SEO — target niche searches like "best dating app for [specific audience/city]" since you can't compete with Tinder and Hinge on broad terms. It captures high-intent users at the exact moment they're frustrated and searching, and compounds over time unlike paid ads

ensure theres no gimmicks just connection

word of mouth, join events etc