I really like Matilda Djerf because her content feels very natural and effortless she shares simple lifestyle moments, routines, and styling in a way that feels genuine and relatable rather than overly produced. I also enjoy Summer Fridays as a brand, because their content is very clean, calming, and visually consistent, while still showing real product use and everyday routines. Both inspire me because they balance aesthetics with authenticity, which is what I aim for in my own content.

I think the best-performing TikTok content for beverage brands right now is a mix of visually appealing, relatable, and easy to follow formats. Short recipe videos, “drink with me” moments, and quick taste test reactions work really well because they feel natural and help people imagine themselves trying the product. I also believe authentic, everyday content performs best like showing a drink as part of a routine or lifestyle. People connect more with real, simple moments rather than overly staged ads, especially when the visuals are eye-catching and the benefits (like refreshment or wellness) are clearly shown. For me, the key is keeping it engaging, honest, and visually satisfying so it feels like a genuine recommendation rather than a promotion.

For me, lifestyle content feels authentic and engaging when it reflects real, everyday life especially as a working mum balancing career and motherhood. I connect most with content that shows honest routines, simple moments, and realistic experiences that other busy women can truly relate to. I also value content that feels natural and consistent, where personality comes through without being overly curated. When someone shares genuinely whether it’s a quick routine, a busy day, or a small self care moment it builds trust and makes the content more meaningful and engaging.