One area of opportunity for Dune across all social channels is to enhance their engagement with user-generated content (UGC). Dune could encourage customers to share their own photos and reviews of Dune products, creating a sense of community and authenticity. They can run UGC contests or features to spotlight loyal customers, thereby boosting brand advocacy and trust. By actively interacting with and showcasing UGC, Dune can harness the power of social proof to drive sales and deepen their connection with their audience, fostering a more interactive and relatable brand image.

Fenty Beauty, by Rihanna, stands out for its exceptional social strategy. The brand's commitment to inclusivity and diversity is reflected in its social media campaigns, showcasing a wide range of skin tones and ethnicities. Fenty Beauty actively engages with its audience, encouraging user-generated content and feedback, fostering a sense of community. They leverage influencers effectively, and their product launches generate buzz with teaser campaigns. Fenty Beauty's seamless integration of e-commerce into social platforms makes shopping convenient for followers. This comprehensive approach has helped them build a strong and loyal online presence.

Gen Z individuals prioritize purpose-driven work, seek flexibility, often have an entrepreneurial mindset, and are highly tech-savvy in their approach to careers, valuing meaning, adaptability, and innovation in the workplace.