Yes, I have experience in influencer outreach and management, from identifying the right creators to building lasting partnerships. I focus on aligning influencers with brand goals, using a mix of macro for reach and micro for engagement. I craft personalized pitches, track key metrics, and optimize campaigns for impact. Beyond one-off deals, I foster authentic relationships that drive credibility and long-term growth.

For my recent strategy for a fragrance brand , I designed the "Scent & Story" campaign, blending influencer content with immersive sensory storytelling to deepen engagement. Each week, we partnered with creators to showcase two fragrances through personalized storytelling—whether it was a cozy autumn scent or a fresh citrus note tied to a morning wellness routine.

We complemented this with multi-sensory content, including mood boards, ambient soundscapes and Reels to evoke the fragrance experience. Followers engaged by sharing and engaging with the posts.

This strategy led to a 10% boost in engagement, stronger brand affinity, and increased influencer-led conversions.

I prioritize influencer outreach by focusing on creators whose audience aligns with our brand and engagement goals. I start with high-impact influencers to maximize reach, then tap into micro-creators for deeper community engagement. Personalization is key—I craft pitches that highlight mutual value and past content relevance. I also track response rates and refine outreach strategies based on performance, ensuring we build strong, lasting partnerships.