I’ve had experience managing and creating social content through class projects and campaigns rather than formal agency roles. For example, I worked as the Media Director on a campaign where I helped develop the media mix strategy, decide which platforms to prioritize, and plan how content would show up across TikTok, Instagram Reels, YouTube, and CTV. I’ve also worked on social media–focused projects analyzing brand identity, audience engagement, and content performance, including a campaign centered on a nonprofit organization. Through these experiences, I’ve helped plan content ideas, align messaging with target audiences, and evaluate what types of posts would drive awareness and engagement.

The most effective strategies for brand awareness are the ones that feel authentic and consistent. Posting short-form video regularly, especially content that follows trends but still fits the brand, helps reach new audiences fast. Collaborating with creators and encouraging user-generated content builds trust and gets the brand in front of people who might not have found it otherwise. I also think engaging directly with comments, using interactive features like polls or questions, and keeping a clear brand voice across platforms makes the brand more recognizable and memorable over time.

I’d grow an engaged social community by making the brand feel human and interactive from the start. I’d focus on fun, relatable content like taste tests, behind-the-scenes clips, and easy recipe ideas so people feel included in the brand’s journey. Responding to comments, reposting user content, and asking questions or running polls would help build real two-way conversations. I’d also lean into trends and creators who genuinely fit the brand so it feels authentic, not forced, and gives people a reason to follow, engage, and stick around.