I have experience using several Adobe applications, especially for school projects and creative work. I’m most familiar with Adobe Photoshop, where I’ve used it to edit photos, adjust lighting and colors, remove backgrounds, and create visuals for assignments and social media-style projects. I also have experience with Adobe Illustrator, mainly for designing simple logos, graphics, and layouts using shapes, text, and branding elements. In addition, I’ve worked with Adobe InDesign for organizing longer documents like presentations, flyers, and project layouts, which helped me understand spacing, formatting, and visual structure. Overall, I’m comfortable navigating Adobe programs, learning new tools as I go, and using them to create clean, visually appealing content for both academic and creative purposes.

I’ve had experience managing and creating social content through class projects and campaigns rather than formal agency roles. For example, I worked as the Media Director on a campaign where I helped develop the media mix strategy, decide which platforms to prioritize, and plan how content would show up across TikTok, Instagram Reels, YouTube, and CTV. I’ve also worked on social media–focused projects analyzing brand identity, audience engagement, and content performance, including a campaign centered on a nonprofit organization. Through these experiences, I’ve helped plan content ideas, align messaging with target audiences, and evaluate what types of posts would drive awareness and engagement.

The most effective strategies for brand awareness are the ones that feel authentic and consistent. Posting short-form video regularly, especially content that follows trends but still fits the brand, helps reach new audiences fast. Collaborating with creators and encouraging user-generated content builds trust and gets the brand in front of people who might not have found it otherwise. I also think engaging directly with comments, using interactive features like polls or questions, and keeping a clear brand voice across platforms makes the brand more recognizable and memorable over time.