• Starbucks — Strong at aesthetic lifestyle clips (cozy café vibes, seasonal drinks, UGC-style content). Feels natural, not overly “ad-like.” Starbucks

• Red Bull — Master of high-energy storytelling (sports, extreme moments, fast cuts). Makes the drink feel like part of an active lifestyle. Red Bull

• Dunkin — Very TikTok-native tone (humor, trends, simple relatable daily coffee habits). Feels casual and human. Dunkin

• Emma Chamberlain — Great example of personal, unfiltered coffee/lifestyle content that feels authentic and relatable rather than branded.

Best-performing TikTok content for beverage brands: UGC (real users): people casually drinking the product ASMR shots: pouring, opening cans, ice sounds “Refresh moment” hooks: tired → drink → instant relief Short lifestyle stories: everyday relatable situations Behind-the-scenes: production or brand process clips Trend-based videos: using viral sounds/challenges Aesthetic shots: coffee shops, gym, travel, study vibes Main idea: fast, real, sensory, and relatable content.

Lifestyle content feels authentic and engaging when it doesn’t look overly staged, and instead shows real moments, imperfections, and relatable daily experiences. Key factors: Realism over perfection: Natural lighting, candid shots, and unfiltered moments tend to feel more genuine. Relatable storytelling: When creators show routines, struggles, or small wins that match everyday life, audiences connect more easily. Consistency in personality: A clear, stable tone and identity builds trust over time. Less “selling”, more sharing: Content feels better when it doesn’t feel like an ad or performance.