Best Platform: Facebook. Why Facebook Works Best for Property Management: Massive Reach: With over 2.6 billion users, Facebook remains the most widely used platform globally. Community Building: You can create business pages, post updates, and engage in local groups—perfect for fostering trust with residents and investors.Marketplace Listings: Facebook Marketplace is a hidden gem for advertising rental vacancies and attracting leads.Messaging & Reviews: Built-in messaging and review features enable prospects to ask questions and assess your reputation.

Increasing Engagement on a Low-Interaction Social Media Page. If PURE Property Management hired me to boost engagement, here’s the playbook I’d bring to the table. Audit & Diagnose First, review past posts: What flopped? What got traction? Check audience insights: Are we speaking to the right demographic? Platform behavior: Is the content optimized for Instagram vs. LinkedIn vs. Facebook? 2. Rebuild the Content StrategyHuman-first storytelling: Showcase resident stories, investor wins, and team culture.Visual hierarchy: Use clean, branded templates with scroll-stopping headlines.Content mix: Rotate between educational posts, testimonials, property highlights, and interactive formats. 3. Engagement EngineeringCaption psychology: Ask questions, use “you” language, and end with a call to action. Comment prompts: “Tag someone who’d love this view” or “Would you live here—yes or no?”DM campaigns: Personalized outreach to followers with incentives or updates 4. Leverage Micro-Influencers with local creators or real estate micro-influencers to co-create content.Use their audience trust to drive PURE’s visibility and credibility.5. Optimize Posting CadencePost 3–5 times/week with consistent branding. Use analytics to find peak engagement hours and double down 6. Run Strategic GiveawaysOffer a rent discount, gift card, or branded swag in exchange for likes, shares, and tags.Make entry simple and shareable 7. Track, Learn, IterateWeekly performance reviews: engagement rate, saves, shares, profile visits.A/B test visuals, captions, and hashtags to refine what works.

Yes, I am 18