I think TikTok is the most effective platform for product promotion because it feels the most authentic and creative. There are so many ways to showcase a product including video reviews, day in my life content featuring the product, before and after results, or GRWM videos. It also makes it easy for products to go viral organically, especially when people can actually see real results. I think TikTok builds trust faster than other platforms because it feels less like an ad and more like someone genuinely sharing something they love.

I’d create an aesthetic and hands on experience where customers can actually try the product. I would have clean displays, good lighting, mirrors, and plenty of testers. I’d style the space to match the brand vibe and add QR codes to quick tutorials or ingredient/product information. I’d also encourage content creation with a cute photo moment, because I think when people can see results and share it, they connect with the product way more. My goal would be to make it feel fun, approachable, and Instagram/TikTok worthy while still highlighting what makes the product special.

I will put up flyers with a QR code as well as spread the word amongst my classes and to all my friends and peers.