A creative way I would lead sampling efforts on campus is by setting up a table in common areas on campus where there is heavy student flow. I can set up ColourPop products, business cards, and goodies, for students to take and try out! For off campus, I plan to partner with local coffee shops in my college town, especially on the weekends when there are many students out there studying. This will grab their attention and allow them to take a quick study break to learn more about ColourPop.

A way I would engage my audience to promote ColourPop products is by brainstorming a few social media ideas. For instance, before I head to my classes at college, I always apply my makeup as it's part of my every day routine. In this case, one can create a Instagram reel of a college day in the life featuring ColourPop makeup. Captions in the video or a voice over can be added regarding how amazing the product(s) are.

I love how ColourPop is an affordable brand for many to purchase products that will be loved by many. The brand allows many to experience a variety of products that are cruelty-free and strong in pigmentation.