She/Her
BICE
I am a cybersecurity student with a keen eye for detail, blending logic with creativity—whether securing systems or crafting compelling UGC content. Like poetry, I weave words and visuals into stories
About Me
National university of science and technology (nust)
Class of 2030
Khushāb, Pakistan
Interests
Interview Questions
JOVA
JOVA Creator
Which brand's content is hitting the most to you right now, and why?
"Right now, the content from brands like Aritzia and Skims is hitting me the most because of their effortless blend of minimalism, luxury, and relatability. Their use of soft, natural aesthetics, behind-the-scenes clips, and influencer-led storytelling makes the products feel aspirational yet accessible. I love how they subtly incorporate trends without losing their brand identity—something I’d love to bring to Jova Creation’s content."
JOVA
JOVA Creator
What's a piece of content you've made that performed well, and why do you think it worked?
“While I’m still building my portfolio, I’ve noticed that content that blends authenticity with aesthetics—like casual ‘day in the life’ clips featuring products in real-world use—performs well. I aim to create content that feels organic yet polished, aligning with both audience preferences and brand identity.”
JOVA
JOVA Creator
What's a recent social media trend you've noticed, and how would you apply it to JOVA in a way that feels on-brand?
A recent social media trend is "authentic storytelling and behind-the-scenes content," where brands showcase real, unfiltered moments to build trust and engagement. For Jova Creation, I would apply this by creating aesthetic yet relatable UGC videos that highlight the craftsmanship behind the products, customer testimonials in a natural setting, and interactive trend-based challenges (e.g., “Outfit Glow-Ups” featuring Jova pieces). This approach would keep Jova’s branding elegant and aspirational while embracing the authenticity that resonates with today’s audience.