tik tok and instagram

I would hand it out to friends, leading to them giving it to more friends (word of mouth). I would hand it out in the library because I feel like when people are studying they would appreciate a mint or something like gum since some people study better with gum. I would also hand it out on campus at a table. I'm also in a sorority so I would give it to everyone in the sorority. This will help people become familiar with the brand.

I would find ways to build curiosity by not showing the new product. I could do polls, blurred packaging shots, or videos of people reactions after trying it. By not fully showing the product, it leaves the audience intrigued and wanting to see it more. I can also make the audience more engaged by making a "name the flavor" contest. People will get excited and want to see if they can guess it, engaging them more, leading to them to come back to the page to see what the flavor was in the end. Giving the chip a story or personality will get people interested as well, "spiciest chip I've ever had". Makes it seem like more than another regular chip flavor.