Yes, I style my own curls. Since doing my big chop 8 months ago, I’ve been hands-on with learning my hair’s needs, especially as someone with mixed textures. I experiment with different techniques to see what enhances definition, moisture, and volume, and I document that process for my audience.

Authenticity is really important to me, especially when promoting beauty brands. I only create content around products that genuinely align with my hair type, routine, and audience. If I wouldn’t personally use it off camera, I wouldn’t promote it. I’ve built trust with my audience by being transparent, and I prioritize long-term credibility over short-term promotion.

As someone with 3C–4B hair throughout my head, I have firsthand experience creating content specifically for tighter curl patterns. I think it’s really important to showcase a range of textures and lengths, especially within the 3C–4B range, because products can perform differently depending on density, porosity, and curl pattern. I did a big chop about 8 months ago, so I’ve documented my journey from short natural growth to where my hair is now. I’ve created multiple videos showing how I define my curls, test products for moisture and hold, and style my hair in different ways — from wash-and-gos to protective styles. I focus on showing the full process so viewers can see real-time results and realistic expectations.