colleen - H\FC

Unwell

Unwell Beverages Founding Father Fellowship 🇺🇸

How would you bring Red, White & Blueberry into your actual summer? Be specific — where you’ll be, what you’re doing, and how the product naturally fits into those moments.

Since I live in Arizona, I spend a lot of my summer outdoors, whether that’s early morning runs before it gets too hot, weekends on the river with friends, pool days, or grabbing coffee and walking around Scottsdale. Red, White & Blueberry feels like the kind of flavor I’d naturally keep stocked for those moments. I can picture throwing a can in my cooler for a day on the river, bringing it to a backyard barbecue on the Fourth of July, or reaching for one after a long workout when I want something refreshing.

I also love creating lifestyle content, so I could see it fitting into summer photo and video content naturally: packed in a beach bag for a pool day, sitting next to a picnic spread with friends, or as part of a post-workout routine. What I like most is that it doesn’t feel forced. The flavor is playful, seasonal, and fits the kinds of experiences people are already having during the summer, which makes it easy to incorporate authentically into everyday life.