I’m very familiar with AI tools and productivity apps—both the big names and niche ones. Here’s a quick snapshot: 🔹 AI Tools: Chat & Writing AI: ChatGPT, Claude, Gemini, Perplexity, Jasper Content Creation: Canva AI, Midjourney, Ideogram, Runway, Descript, Adobe Firefly Video & Audio: OpusClip, CapCut AI, ElevenLabs, Krisp AI Automation: Zapier, Make, Notion AI, Airtable AI, AutoGPT, Agent-based workflows 🔹 Productivity & Project Management: Notion, ClickUp, Asana, Trello, Monday.com Google Workspace, Slack, Microsoft 365 Obsidian, Evernote, Todoist for personal productivity 🔹 Specialized Apps: Calendly, Loom, Miro, Figma (for design workflows) Pomodoro timers, Focusmate, and habit trackers AI search tools like Perplexity or Andi I stay updated on emerging AI tools too—especially ones that automate workflows, improve content creation, and boost personal productivity.

📌 Example: Instagram Growth Campaign for a Client Goal: Grow client’s Instagram following quickly to boost credibility and drive traffic to her business. Strategy: Created a 30-day content plan focused on high-value carousel posts and trending Reels. Used SEO-optimized captions + niche hashtags for discoverability. Added call-to-action hooks in every post (“Save this for later!”). Ran engagement loops (comment prompts, story polls, and DMs). Execution: Posted 4–5 times a week, mixing education, storytelling, and social proof. Repurposed her best content across TikTok and Pinterest. Engaged with niche communities for organic reach. Results: Grew from 1,500 → 10,000 followers in <3 weeks (100% organic). Engagement rate jumped 200%. Generated multiple client inquiries directly from Instagram.

🔑 How I’d Create Content That Resonates With Students Know the Audience Focus on Gen Z’s values: authenticity, humor, and creativity. Solve pain points like study stress and project overload. Position Ponder Naturally Make it feel like a student’s secret tool: simple, fun, and helpful. Content Types Relatable POVs/skits (“POV: finals week chaos”). Day-in-the-life clips featuring Ponder. Quick tips & hacks for studying and creativity. User-generated content + branded challenges (#PonderInAction). Student Creator Program Recruit micro-influencers for authentic promotion. Give them creative freedom and small perks. Execution Shoot vertical, trend-driven videos. Keep hooks strong and CTAs light. Measure & Repeat Track engagement, sign-ups, and double down on what works.