True Beauty Ventures
Gen Z Beauty Focus Group
Have you heard of the brand The 7 Virtues? If so, what do you think about them?
I’ve heard of them somewhat vaguely. They feel like they got the sleek and elegant vibe going on for them while still appealing to the general masses by turning simple scents into something classy. It’s way out of my price range for myself but would be a nice gift for a loved one for sure.
True Beauty Ventures
Gen Z Beauty Focus Group
What is your favorite fragrance brand right now and what do you like about them?
I quite like those from the Body Shop’s as by and large, they are soothing and not so strong-smelling that it gives me a headache. Plus, it’s quite affordable for me.
True Beauty Ventures
Gen Z Beauty Focus Group
What are the three main things you look for when purchasing from a new beauty brand?
1. What is their product mostly based in? Is it oil-based or water-based?
2. What kind of ingredients are they using in their products? Mostly organic? Or some complex chemicals that have no business being on my skin?
3. What is the overall vibe/ feel of the brand? Clean, minimalistic and elegant like a no makeup makeup vibe? Or something more rustic and organic?