UGC content is effective on Instagram Reels and TikTok because it feels authentic, relatable, and native to the platform. Instead of looking like a polished ad, it mirrors how real people share products in their daily lives. This makes it easier for audiences to trust the recommendation and connect emotionally. When combined with trending sounds, quick edits, and clear call-to-actions, UGC grabs attention, drives engagement, and motivates viewers to try the product themselves.

I’d create a humorous yet authentic TikTok ad by blending relatable, everyday moments with an educational twist. For example, a skit showing the mood swings of studying or working while on your period, paired with a trending sound, then transitioning into “what actually helps” — featuring the hormone wellness product in a natural way. The humor keeps it engaging and shareable, while the authentic storytelling makes the brand feel approachable and trustworthy.

One successful content strategy I implemented was for my beauty brand page, where I focused on posting short-form TikTok and Instagram reels using trending sounds. I mixed before-and-after wig installs, quick tutorials, and lifestyle POVs to make the content relatable. By staying consistent with 3–4 posts per week and engaging with comments, I increased views to over 10K+ on multiple reels and grew my audience significantly. This showed me how consistency, trends, and authenticity can work together to boost visibility.