Rhode Skin: Strong Gen Z audience alignment and heavily driven by influencer and lifestyle marketing.

Aritzia: Popular with college students and young professionals, especially through TikTok and aesthetic lifestyle content.

Rare Beauty: Focuses a lot on community-driven and creator-focused marketing.

Poppi: Very active in influencer partnerships and social-first campaigns.

Princess Polly: Strong presence in influencer collaborations and fashion/lifestyle creator partnerships.

Lululemon: Great fit for wellness, productivity, and lifestyle-focused content audiences.

CeraVe: A brand that performs really well through educational and relatable creator content online.

Notion: Strong opportunity for partnerships around productivity, career growth, and student/young professional audiences.

Spotify: Great for lifestyle, productivity, and creator-focused campaigns with strong social media integration.

Adobe Express: Fits well with creators, students, and young professionals interested in content creation and digital storytelling.

I’d prioritize brands like these because they already invest heavily in influencer and community-driven marketing, align well with Gen Z and young professional audiences, and naturally fit the type of lifestyle, productivity, career, and social content Julia creates.

I would use AI mainly as a tool to support research, organization, brainstorming, and workflow efficiency while still making sure the creative direction and communication feel authentic and strategic.

For example, I’d use AI to help research brands, organize partnership information, brainstorm pitch ideas, summarize campaign insights, or speed up administrative tasks so I can focus more on relationship building and creative strategy. I also think AI can be really helpful for identifying social media trends, analyzing content performance, and generating ideas more efficiently.

Coming from a social media and short-form content background, I understand that authenticity is still one of the most important parts of successful online content and partnerships. So while AI can help improve efficiency and generate ideas, I think human creativity, understanding audience behavior, and building genuine relationships are still what make campaigns and partnerships actually successful.

If I were approaching a brand deal pitch, I’d first try to understand both the creator’s audience and the brand’s goals so the partnership feels authentic and beneficial for both sides. I think the strongest partnerships happen when there’s a natural alignment between the creator’s content, audience, and the brand itself.

From there, I would focus on how the collaboration could bring value to the brand, whether that’s increasing engagement, reaching a specific audience, building brand awareness, or creating content that feels more relatable and organic on social media.

Since I come from a social media and advertising background, I also naturally think about audience behavior and content performance when pitching ideas. I’d want to present the partnership in a way that feels strategic, creative, and aligned with current social media trends rather than sounding overly sales-focused.

I’d also make sure to stay organized with communication, follow-ups, campaign tracking, and timelines because I know relationship management is a big part of successful partnerships as well.