I don’t personally own a car, but I have reliable access to transportation and can travel to community locations near local Target stores for sampling activities.

I’m very comfortable starting conversations with people I don’t know. A big part of my previous experience involved interacting directly with students and introducing them to events, programs, or products.

For example, when I worked in marketing and communications roles at the University of Minnesota, I often helped promote events and initiatives on campus. This meant approaching students in busy areas, explaining what we were promoting, answering questions, and encouraging them to participate or attend. I also worked as a brand ambassador for companies like Amazon Prime Student and Uber Eats, where I engaged with students face-to-face, shared information about the product, and encouraged them to try it.

Those experiences helped me become confident starting friendly conversations, quickly explaining what something is, and making people feel comfortable. When approaching families, I would keep it simple and approachable—something like “Hi! We’re sharing free fruit snack samples for kids today if you’d like to try one.” I’ve found that when you’re friendly and respectful of people’s time, most people are happy to engage.

If my goal was to get 200 families with kids to try Oddball near a Target store, I would focus on high-traffic family gathering spots where parents and kids naturally spend time together.

First, I would sample at local parks and playgrounds near Target locations, especially during peak hours like late afternoons and weekends. Families with young kids often spend time there, making it a natural setting to introduce a new snack that’s kid-friendly and convenient for lunchboxes.

Second, youth sports games and practices (soccer fields, little league games, etc.) would be great opportunities. Parents are usually watching from the sidelines while kids are active, so offering a quick fruit snack sample is easy and welcomed.

Third, I would also look at community spaces like YMCA locations, family recreation centers, and weekend farmers markets where families gather.For the sampling setup, I would keep it simple and friendly: a small branded table or cooler with clear signage like “Free Fruit Snack Samples for Kids!” and a quick, approachable introduction explaining that Oddball is made with real fruit and now available at Target. I would also encourage parents to look for the product in the nearby Target store and gather quick feedback on taste, packaging, and interest.

Throughout the process, I would track which locations generate the most engagement and positive reactions so the brand can identify the most effective places for future sampling.