I’m very familiar with AI tools and productivity apps, both for content creation and organization. I regularly use AI-driven platforms like ChatGPT, Canva’s AI features, and editing tools to streamline brainstorming, scripting, and creative workflows. I also rely on productivity apps like Notion, Google Workspace, and Trello to plan and manage projects efficiently. I enjoy experimenting with new tools and quickly adapting them into my routine, so I feel confident in leveraging AI and productivity apps to create engaging and efficient content.

A great example is when I worked on a Dove-inspired confidence campaign, where the focus was on authenticity and real experiences over polished perfection. I created content that highlighted natural beauty and self-expression, using storytelling and relatable moments to spark conversation. The campaign performed strongly, driving high engagement and shares because people connected with the genuine message. It reinforced for me that campaigns resonate most when the content feels personal and empowering—an approach I’d carry into creating content for Ponder AI.

I create content by first understanding the audience’s needs and what feels relatable to them, then crafting authentic, story-driven posts that entertain while delivering value. I test different formats, track engagement, and refine based on what resonates, making sure the content feels natural but still drives sign-ups and results for the brand.