I would engage my audience by creating fun, trend-driven content that feels authentic and interactive, such as GRWM videos, and before and after transformation videos. I would encourage audience participation through polls, comments, and highlight how accessible and versatile the products are for everyday looks. Most importantly I'd focus on storytelling and real results to build trust and make the audience feel inspired to try ColourPop themselves.

I love ColourPop for how it creates high-quality, trendy, makeup accessible while still prioritizing creativity and inclusivity. The brand's constant innovation, bold colors, and fun collaborations always feel playful and exiting. ColourPop inspires me to experiment with beauty and express my individuality confidently.