I would share my honest opinion by describing the scent in a clear and relatable way and explaining how it actually smells to me rather than just saying it’s “good” or “bad.” I’d talk about the main scent notes, the vibe it gives off (fresh, cozy, sweet, clean, etc.), and where I think it would work best, like in a bedroom or living space. If something isn’t my favorite, I’d still be honest but frame it in a helpful way—for example saying who might enjoy it more—so the review feels authentic and trustworthy.

Creating content that links the two: “If you like this perfume → you’ll love this wax melt,” which helps viewers instantly understand the connection and makes the dupe concept easy and relatable.

I try to partner with brands that share similar wellness values as me so it fits into my content seamlessly and is also real and authentic to me and my creations.