Mad Hair Co.
Product Tester: Hair Health Products
Can you describe your experience with hair health products and your ability to provide detailed feedback?
I have naturally somewhat curly, thick hair that needs specific care. I've tried many products and know what works best. As pervious VP of marketing for my sorority, Syracuse Alpha Phi, I gained experience in evaluating and promoting products.
She Biology Skincare
Content Creator
What does authenticity mean to you?
Authenticity to me means being completely truthful and honest with yourself and others. It means giving honest reviews on products, showing true and real before and after photos. posting the product being used in real time consistently etc.
She Biology Skincare
Content Creator
How do you create FOMO and social proof?
You create fomo and social proof by marketing a product as unique, limited edition, and WANTED by thousands of others. When people see that others are yearning for a specific product and going crazy about buying it, it makes them feel as if though they should be buying it as well because they don’t want to feel left out. you do this by marketing the product on social media as the sole product that has changed a skin or personal issue for you; “I struggled for so long with hormonal acne until this product” “for years i tried so many different products and finally this worked” etc. you display true pictures that show the effects of this, increase following, likes and engagement overall to show that the brand is “credible” and “wanted” by others.