As my school’s Student Council President, I led a successful Senior Hoodie campaign by building hype, leveraging social media, and creating a sense of urgency. We started with teaser posts on TikTok and Instagram, showing glimpses of the hoodie and having student council members wear samples to spark curiosity. Once revealed, I created a trending TikTok slideshow using nostalgic senior moments and clips of students wearing the hoodie, while also launching a “Why I’m Getting Mine” challenge where seniors shared selfies and personal reasons they loved it. To drive sales, we emphasized that it was limited edition, posting countdowns to the order deadline. The result? A complete sellout, with seniors proudly wearing their hoodies on spirit days and in graduation photos!

I stay updated on the latest trends in content creation and digital marketing by constantly engaging with social media platforms, following top creators, and analyzing viral content.

I regularly scroll through my TikTok’s for you page and Instagram explore page to see what’s trending (whether it’s a specific sound, editing style, or skincare topic).

I also follow industry experts on Twitter, LinkedIn, and YouTube who share insights on social media algorithms, engagement strategies, and emerging trends. Newsletters like social media today and thendtok help to stay ahead of the curve, while tools like TikTok Creative Center provide real-time trend data.

Beyond that, I love experimenting with content : testing different formats, hooks, and captions to see what resonates most. By staying plugged into both data-driven insights and organic trends, I ensure my content remains fresh, engaging, and highly shareable.

@camslunchbox