I would approach this by visually bringing the scent to life through a full sensory experience!!! For something like Banana Milkshake or Vanilla Salt, I’d start by showcasing the actual foods or textures that reflect the scent, like blending a banana milkshake or baking something warm and vanilla-based, then transition into the fragrance and connect the two. I’d focus on creating a cozy, aesthetic setup that matches the mood of the scent, using lighting, textures, and sound to build a strong atmosphere. I also like to incorporate all five senses visually, so the viewer can almost feel the scent through the screen. I would include a genuine first reaction to keep it authentic, while highlighting the packaging and overall vibe of the product. The goal is to make the scent feel tangible, emotional, and memorable!!

I think effective UGC for fragrance advertising comes down to creating a sensory experience, even through a screen!! Since scent can’t be directly experienced, I focus on using visuals, storytelling, and emotion to convey how the fragrance feels. This includes capturing genuine reactions, highlighting the packaging, and using high-quality visuals that reflect the brand’s aesthetic. I also carefully choose lighting, settings, and sound to create a cohesive ambiance that matches the mood of the fragrance, whether that’s fresh, warm, luxurious, or playful. Overall, it’s about making the viewer feel the scent through a combination of authenticity, strong visuals, and a consistent vibe!!

I stay on top of trends by spending time every day researching what’s performing across platforms, including visuals, sounds, editing styles, and text formats!! I actively engage with content in different niches to understand what’s gaining traction and why. When creating, I prioritize a strong hook within the first few seconds to immediately capture attention, and I structure my videos to maintain engagement throughout. I also focus on making content feel natural and relatable while still aligning with current trends, so it performs well without feeling forced!