One event I helped organize was a themed pop up table on campus to boost brand awareness. We picked a high traffic spot and set up a fun table with free snacks, mini games, and small branded giveaways like stickers and tote bags. We also had a QR code students could scan to follow our socials or enter a giveaway. We saw a spike in followers and engagement right after. It was a fun way to get people curious and talking about the brand.

I would engage with the students by hosting events possibly with the sororities and have them post on social media to get the brand out there. Interactive giveaways could also be fun!

A recent example was a short, behind the scenes video I made for a product launch. Instead of just showing the final product, I highlighted the messy, real process such as fun bloopers, quick edits, and a trending audio. It was a good reminder that people love real moments!