I’m a Public Relations major at Newhouse, so I’m constantly thinking about branding, audience connection, and storytelling. I love creating content and sharing products I actually use in a way that feels authentic, especially on social media. I’m really social, love connecting with people, and feel comfortable representing a brand both online and in person. Between my interest in fitness, content creation, and understanding of brand identity, I think I could bring genuine enthusiasm and strong visibility to Barebells. I would engage an audience by keeping my approach authentic relatable and interactive. I would share Barebells as a real part of my daily routine whether it is after the gym between classes or as a quick protein boost so people can see how naturally the product fits into a busy lifestyle. Consistency and honesty help build trust and make others more interested in trying it.I would also use social media to make the experience fun and engaging through taste tests flavor rankings polls and day in my life content that casually features Barebells. On campus I would encourage people to try the product by offering samples to friends and starting conversations around fitness protein intake and balance.

As someone who has been interested in fitness my entire life, I believe I would be a great fit for the Barebells Brand Ambassador position. I currently attend Syracuse University, where I’m surrounded by a large and active community that values health and fitness. I go to the gym every day and am very mindful of my protein intake, so choosing products that actually support my lifestyle is important to me. Barebells are the only protein bars I choose to eat because they taste amazing while still aligning with my fitness goals, which makes it easy and authentic for me to represent the brand.

“Guess the Scent” Challenge, where I blindfold participants try to identify different Bounce sheet scents — winner gets a semester’s supply. I could stand outside main campus hotspots and interview people.