bapan
I like understanding how things work and turning that into something useful. Right now, I’m working on social media and digital marketing.
About Me
kolkata Airport Quarters, Dum Dum, Kolkata, West Bengal, India
Skills
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
brand content plays the long game by building trust and recall, while purchase content focuses on immediate conversion. consistency in both is what drives sustainable growth.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
i’d create a short “day in the life” video where the product fits naturally into a routine, starting with a strong hook like “This replaced my usual drink for a week.” It works because it feels real, relatable, and shows the product in action.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
i’d avoid over polished ads and focus on raw, relatable content that shows how the product fits into daily life. engagement grows when people see themselves in the content, not just the product.