During my university, I was part of a student society where I helped organize a promotional campaign for a business seminar. My role was to design the social media strategy, coordinate with team members, and create engaging posts to attract students. I also reached out to local businesses for small sponsorships. We combined digital promotion with on-campus posters and word of mouth. As a result, the event reached full capacity with over 200 attendees, and the campaign improved the society’s social media following by 30%. This experience taught me how to blend creativity with planning and how important consistency and teamwork are in running successful campaigns.

To engage potential customers for a brand like No Scrubs, I would focus on authenticity and community. First, I’d create relatable short-form content on platforms like TikTok and Instagram, showing real people using the products in everyday routines. Instead of just promoting features, I’d highlight how the brand helps solve real problems, like stress relief or self-care after a long day. I’d also encourage user-generated content by starting challenges or asking customers to share their own self-care moments. On top of that, I’d interact directly with comments and DMs to build trust, while using storytelling and before/after content to make the brand feel personal and approachable

If I were having a bad mental health day, I’d make a simple, low-effort video that reflects honesty like filming myself sitting in my room with text on screen saying, Not every day is productive, and that’s okay. I might add calming background music and share one small thing that helps me cope, like journaling, going for a walk, or just resting. The idea would be to keep it authentic and show people that struggling is normal, while also reminding them they’re not alone