The Bonbuz persona is like the friend who you can always have so much fun around but will never feel guilty about after. To get this popular on TikTok I can already think of making a video highlighting the advantages of Bonbuz being alcohol-free and derived naturally from plants to the sound “You will be…. popular!”

I really like the current trend on tik tok where people post the products that they did not regret purchasing in 2022 because there’s a wide variety of stuff they recommend from clothing to skincare to home decor. Many people might have gotten christmas money or just feel like splurging on themselves for completing another year so they will look to these videos to make some purchases. This trend could be very valuable to brands trying to get more attention through a video of someone saying they don’t regret this purchase!

Sometimes brands use sponsored ads on tik tok because they think more people will see them which might be true but as an avid social media user, I believe that most of our generation skips through these ads and don’t even bother to pay attention to them. If you have regular accounts advertise for you and the video goes viral, it does such a better job advertising because people think that it’s just a normal person promoting the product because they like it, not because they were sponsored to do so.