I’m most excited to create skincare routine content,both aesthetic and real. I love sharing routines that feel fun, approachable, and slightly chaotic in the best way,because skincare isn’t about perfection, it’s about feeling good in your skin. I’d highlight your products in morning/night routines, “weird but it works” tips, and GRWM-style videos with playful edits, trending sounds, and honest commentary. My voice is creative, comforting, and a little quirky,perfect for a brand that celebrates being a weirdo. I’d bring personality to each post while still making the products shine, whether it’s talking to the camera in a robe and headband or showing texture shots in cool lighting. I want people to see my content and feel like they’re hanging out with a friend who just gets them (and their skin).

While I haven’t led an official brand campaign yet, I’ve been consistently creating content that promotes self-love, style, and authenticity and I consider that a success in its own way. Through my content, I’ve grown my following and built a small but engaged community of people who connect with my message. What’s been most rewarding is seeing how my posts resonate whether it’s someone commenting that they needed to hear something I shared or saving and reposting content that made them feel good about themselves. That kind of organic engagement has helped me better understand what my audience values, and it motivates me to keep showing up creatively and consistently. I'm excited to take everything I’ve learned so far and apply it to a campaign on a larger scale.

I approach creating self-love and positivity content by being authentic and intentional. I believe real connection starts with vulnerability, so I often share personal experiences both the highs and the lows, to let others know they’re not alone in their journey. I like to create content that feels uplifting but also real, whether it's through affirmations, gentle reminders, or showing what self-care looks like in everyday life. Visual storytelling is also important to me, so I make sure my content is aesthetically pleasing while still being approachable. My goal is to create a space where people feel safe, seen, and inspired to love themselves as they are. I also encourage interaction, asking reflective questions and reminding my audience that self-love isn't linear it's a practice.