I would represent Cake Beauty’s brand voice by creating fun, playful, and slightly cheeky content that feels confident and lighthearted, just like the brand. I’d lean into bright visuals, dessert inspired captions, and witty hooks that match their sweet but bold personality. Through GRWMs, quick routine videos, and relatable “self care treat” moments, I’d make the products feel like an everyday indulgence while still highlighting their performance and clean ingredients in an approachable way.

The most effective beauty content for engaging an online audience is short videos that feels authentic and relatable. GRWMs, before and after transformations, and honest product reviews tend to perform best because they show real results and personality. Audiences connect more with creators who feel genuine, educational, and lifestyle focused rather than overly polished or scripted.

I’d use CLUTCH as my go to beauty essential for spring break, especially in Punta Cana with long beach days and going out at night. Between humidity, saltwater, and nonstop plans with my sorority friends, I need something that actually lasts. I’d use it to keep my lashes secure through pool days, boat days, and late night dinners, basically from beach to bar without worrying about touch ups. It’s the kind of product that makes getting ready easier and keeps everything locked in, even in tropical heat.