Interview Questions
Super Coffee
San Diego Field Marketing Lead
Please share one idea to activate Super Coffee on your campus.
One idea to activate Super Coffee on your campus is to organize a Super Coffee tasting event or a pop-up café. Here's how you can do it:
Plan and organize: Start by reaching out to Super Coffee or their local distributors to discuss the possibility of hosting a tasting event or setting up a pop-up café on your campus. Coordinate with them to determine the logistics, such as date, time, location, and any other requirements.
Secure a prominent location: Choose a high-traffic area on your campus, such as a student union, cafeteria, or outdoor gathering spot, where you can set up the tasting event or pop-up café. Ensure that the location is easily accessible to students and faculty members.
Promote the event: Utilize various promotional channels to create buzz and generate interest among the campus community. This can include creating eye-catching posters, distributing flyers, promoting on social media platforms, sending emails to campus organizations and clubs, and making announcements in classrooms or during campus events.
Set up an inviting space: Create an appealing and inviting space with tables, chairs, and decorations that align with Super Coffee's branding. Consider incorporating interactive elements like a photo booth or a live music performance to enhance the ambiance.
Offer a variety of samples: Display a range of Super Coffee products, including different flavors and formats (e.g., bottled drinks, canned drinks, and coffee pods). Set up tasting stations where attendees can try out the different options and provide feedback.
Educate and engage: Have knowledgeable staff members or brand ambassadors present at the event to educate attendees about Super Coffee's unique features, such as its natural ingredients, added nutrients, or low sugar content. Encourage attendees to ask questions and interact with the brand representatives.
Provide incentives: To incentivize participation, consider offering discounts, coupons, or freebies to attendees who try Super Coffee products or engage in social media promotions. This can help generate word-of-mouth and encourage students to share their positive experiences.
Collect feedback and contact information: Set up a feedback station where attendees can share their thoughts, suggestions, and contact information. This will enable you to gather valuable insights and potentially reach out to interested individuals for future promotions or partnerships.
Follow up: After the event, reach out to attendees via email or social media to thank them for their participation and feedback. Consider sharing any upcoming promotions, discounts, or events related to Super Coffee to maintain their interest and engagement.
By organizing a Super Coffee tasting event or pop-up café on your campus, you can raise awareness about the brand, allow students and faculty to experience the products firsthand, and potentially drive interest and sales within the campus community.