l brand doing great on TikTok and Instagram is Oat Haus a company that makes granola butter. They’ve grown a loyal following by mixing playful, relatable content with behind-the-scenes moments and product education. Their posts often feature fun recipes, quirky voiceovers, and honest founder stories that feel super personal. What makes them stand out? They don’t just sell a product—they share a vibe. Their content feels like a friend talking to you in the kitchen, not a brand pushing ads.

I haven’t led a social media campaign yet, but I’ve spent time studying what makes them successful storytelling, timing, trends, and community engagement. I’ve also practiced creating content on my own and analyzing what resonates through engagement metrics like views, likes, and saves. I’m confident that with the opportunity, I can apply this knowledge to help drive an impactful and creative campaign.

If I wanted to make Robyn go viral, I’d start by getting its mission to go viral. debut a faceless, high drama video that encores your now signature statement, drop it with a bald statement like:“What if artificial intelligence could help us be more human?”I'd then highlight the Why, which is Robyn's focus from the start: to make emotional connections, and to do so through a collection of bite-sized stories: the real moments of digital disconnection, and how Robyn's product reframes those interactions. Think: animated text, ambient music and a voiceover that’s intimate,